Sunday Lunch Pty Ltd

Path To Purpose: How To Use Cause Marketing To Build A More Meaningful And Profitable Brand

  • Publish Date: 2017-10-18
  • Binding: Paperback
  • Author: Carolyn Butler-Madden

Regular price $39.38 now $28.91

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger
brand that attracts followers and collaborators, rather than just customers and consumers.
In a world that needs solutions, people increasingly look towards businesses and their brands
to help solve society's problems.
In Australia's first book on cause marketing, readers will discover:
- Why doing good is good for business
- The science behind cause marketing
- Fourteen real-life examples of world-class cause marketing strategies from Pampers,
Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more
- A simple six-step methodology to develop and implement a powerful and authentic
cause marketing approach for your brand.

Customer Reviews