Moseley III George B

Managing Health Care Business Strategy

  • Publish Date: 2017-04-03
  • Binding: Hardcover
  • Author: George B. Moseley III

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Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout.
Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives.
The Second Edition:
Explores the most commonly used strategy options along with practical guidelines on when and how to use them
Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal
Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies
Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world.
The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education.

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